Innovative new technology has allowed Western Poles to secure a new long term supply contract with the State’s premier power utility, Western Power.

Introducing possibly the world’s first bar coded wood utility pole, Western Poles now offers full track and trace capability along its supply chain. The new process involves fitting multiple unique barcode tags that are first scanned the moment the raw pole arrives from the forest, through to delivery on location months later.

The barcode tags have been rigorously tested during the last year to ensure they can withstand the extreme conditions experienced during the preservative treatment process, numerous handling and differing climate conditions.

With the distribution assistance of sister company IML, Western Poles can now offer a completely integrated cradle to grave pole supply solution with the advantage of full traceability at any stage of the supply chain. Approved users can also log into Western Poles website to obtain a full history of any pole supplied including the harvesting location, treatment and inspection certificates and comprehensive proof of delivery (POD) with GPS coordinates.

“Western Poles was the first pole producer in Australia to pioneer the supply of sustainable plantation pine for use as utility poles, followed by the first in the world to introduce the Fireguard fire retardant coating pre installation” says Western Poles Company Managing Director Anthony Ridolfo. “The successful commissioning of the barcoding technology to our pine poles is another example of the innovative and customer-orientated thinking driving Western Poles forward.”